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Currently, the number one way companies measure the impact of online advertising is:
Fraud
A deliberate deception to secure unfair or unlawful gain, often financial in nature. It can involve various schemes, including embezzlement, identity theft, and forgery.
Internationally
Pertains to activities, transactions, or operations that occur between or involve more than one country.
Interest Expense
The cost incurred by an entity for borrowed funds, usually presented on the income statement as a cost of financing.
Note Payable
A written promise to pay a specific amount of money, usually including interest, at a future date or under specific conditions.
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