A Print Advertisement for Nivea Skin Lotion Uses Pastel Colors

question 123

Multiple Choice

A print advertisement for Nivea skin lotion uses pastel colors and script-type fonts to make it appear feminine. These tangible attributes of the ad that are sensed directly are examples of which characteristic of the message that influences comprehension?

• A) figure-ground
• B) discriminators
• C) message source
• D) congruity-incongruity
• E) physical characteristics

Identify the role of technology and digital platforms in enhancing outreach for organizations and initiatives.

Distinguish between direct and indirect request patterns in communication.

Understand the principles of behavioral economics as they apply to persuasive communication.

Develop an understanding of how to build credibility and maintain tone in persuasive messages.

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Definitions:

Efficiency Wages

A theory suggesting that higher wages can lead to increased productivity by improving worker morale, reducing turnover, and attracting more skilled employees.

Signaling Theory

A concept in economics and game theory that explores how parties communicate their quality or intent through decisions or actions that incur a cost or carry an inherent message.

Abelam People

An ethnic group living in the East Sepik province of Papua New Guinea, known for their elaborate yam festivals and ceremonial houses.

Spiritual Beliefs

Refers to the personal or communal systems of faith and worship, often relating to an understanding of the divine or transcendent aspects of reality.