The Degree to Which a Consumer Is Open to New

question 88

Multiple Choice

The degree to which a consumer is open to new ideas and buying new products, services, or experiences early in their introduction is referred to as _____.

• A) materialism
• B) frugality
• C) impulsiveness
• D) innovativeness
• E) possessiveness

---

Definitions:

Nuclear Families

A family unit consisting of two parents and their children living together as a single household, traditionally seen as a societal norm in many cultures.

LGBT Parents

LGBT Parents are individuals who identify as lesbian, gay, bisexual, or transgender and perform the role of a parent or guardian to one or more children.

Sexual Minority Populations

Groups of people whose sexual orientation, gender identity, or sexual characteristics differ from the majority of the population.

Same-sex Parenting

The act of raising children by parents who identify as the same gender, whether through biological means, adoption, or surrogacy.