The Elaboration Likelihood Model (ELM) Illustrates How Attitudes Are Changed

question 19

True/False

The elaboration likelihood model (ELM) illustrates how attitudes are changed based on different levels of consumer involvement.

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Definitions:

Linguistic Determinism

The theory that language determines thought, and that linguistic categories limit and determine cognitive categories.

Linguistic Relativism

The theory that the structure of a language affects its speakers' worldview or cognition, also known as the Sapir-Whorf hypothesis.

Longitudinal Study

Research design that involves repeated observations of the same variables (such as people) over short or long periods of time, often years or decades.

PTSD

Post-traumatic stress disorder, a mental health condition triggered by experiencing or witnessing a terrifying event, characterized by flashbacks, nightmares, and severe anxiety.