According to the Functional Theory of Attitudes, Which Function of Consumer

question 89

Multiple Choice

According to the functional theory of attitudes, which function of consumer attitudes works as a defensive mechanism for consumers?

• A) utilitarian function
• B) value-expressive function
• C) ego-defensive function
• D) personal function
• E) shielding function

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Definitions:

Habituated

The process of becoming accustomed to a stimulus after repeated exposure, leading to a decrease in response.

Pavlov's Studies

Research conducted by Ivan Pavlov that demonstrated classical conditioning, where dogs learned to associate a neutral stimulus with food and respond to it as they would to the food.

Salivate

The production of saliva in the mouth, often as a reflexive response to the sight, smell, or thought of food.

Classical Conditioning

The kind of learning in which an unconditioned response (such as salivating) that is naturally elicited by one stimulus (such as food) becomes elicited also by a new, conditioned stimulus (such as a bell).