According to the Elaboration Likelihood Model of Persuasion, If a Consumer

question 53

Multiple Choice

According to the elaboration likelihood model of persuasion, if a consumer is not involved with a message or lacks either the motivation or ability to process information the _____ route to persuasion will be followed.

• A) central
• B) peripheral
• C) primary
• D) secondary
• E) incongruent

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Definitions:

Color Blindness

A condition where an individual's ability to perceive colors is different from normal, often due to genetic factors affecting color-detecting molecules in the eyes.

Macular Degeneration

A medical condition that results in blurred or reduced central vision, often due to aging, affecting the macula of the eye.

Lens Defect

An imperfection or abnormality in the eye's lens, which can affect vision clarity.

Hemorrhoids

Swollen veins in the lower rectum or anus, often causing discomfort, pain, and bleeding.