According to the Elaboration Likelihood Model of Persuasion, If a Consumer

question 53

Multiple Choice

According to the elaboration likelihood model of persuasion, if a consumer is not involved with a message or lacks either the motivation or ability to process information the _____ route to persuasion will be followed.

• A) central
• B) peripheral
• C) primary
• D) secondary
• E) incongruent

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Definitions:

Perseveration

The persistent repetition of a particular response, such as a word, phrase, or gesture, regardless of the absence or cessation of a stimulus.

Organismic Valuing Process

A concept in humanistic psychology referring to an individual's inner resource for self-evaluation and growth.

Actualization

The realization or fulfillment of one's talents and potentialities, often considered a fundamental human motive.

Perfectionist

An individual who strives for flawlessness and sets excessively high performance standards, often accompanied by overly critical self-evaluations.