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According to the ELM Model of Attitude Change, Even If

question 52

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According to the ELM model of attitude change, even if a consumer's attitude is influenced more by peripheral cues than central cues, the resulting belief or attitude change is still likely to be relatively enduring.


Definitions:

Position Power

The influence or control that comes from the official role or position one holds within an organization.

Visionary Leadership

A leadership style characterized by the ability to foresee future market trends, opportunities, and challenges while inspiring others to share and pursue a distinct and strategic vision.

Compelling Sense

A compelling sense is a strong, persuasive feeling or argument that convinces someone to adopt certain beliefs or undertake specific actions.

Trusting Subordinates

The act of believing in the reliability, truth, ability, or strength of one's lower-ranking employees.

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