According to the ELM Model of Attitude Change, Even If

question 52

True/False

According to the ELM model of attitude change, even if a consumer's attitude is influenced more by peripheral cues than central cues, the resulting belief or attitude change is still likely to be relatively enduring.

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Definitions:

Charisma

A personal quality that gives an individual influence or authority over large numbers of people.

Chief Executives

Top-level managers who are responsible for the overall direction and success of an organization.

Bass's Transformational Leadership

A leadership approach that transforms followers through inspirational motivation, intellectual stimulation, and individualized consideration.

Exchange Relationship

A dynamic where two or more parties give and receive something of value, fostering a reciprocal connection.