The Elaboration Likelihood Model Proposes Two Routes to Persuasion: ______

question 93

Multiple Choice

The elaboration likelihood model proposes two routes to persuasion: ______.

• A) primary route and secondary route
• B) belief-based route and affect-based route
• C) central route and peripheral route
• D) cognitive route and affective route
• E) utilitarian route and hedonic route

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Definitions:

Mean

The mean is a measure of central tendency that calculates the average value of a set of numbers by dividing the sum of those numbers by their quantity.

Z Score

A statistical measure that describes a value's relationship to the mean of a group of values, measured in terms of standard deviations from the mean.

Scores

Quantitative values assigned to individuals to represent or measure specific traits or outcomes.

Z Score

A metric that shows how far a value stands from the mean within a collection of values, denoted in units of standard deviations.