Viral Marketing Is a Technique That Attempts to Deceive Consumers

question 46

True/False

Viral marketing is a technique that attempts to deceive consumers about the involvement of marketers in a communication.

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Definitions:

Cortisol

A steroid hormone produced by the adrenal glands, often referred to as the "stress hormone".

Alexithymia

A personality characteristic in which an individuals has difficulty identifying and describing subjective feelings, difficulty distinguishing between feelings and bodily sensations of emotional arousal, constricted imaginal capacities, and an externally oriented cognitive style.

Sensory-perceptual Experiences

The process of receiving and interpreting sensory information from the environment through the five senses.

Secondary Appraisal

The process of evaluating one's options and deciding how to cope with a potential stressor.