Five Adopter Categories of Consumers Have Been Identified: Innovators, Early

question 48

True/False

Five adopter categories of consumers have been identified: innovators, early adopters, early majority, late majority, and laggards.

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Definitions:

Skeletal Rearrangement

A type of organic reaction where the carbon skeleton of a molecule is rearranged to give a structurally different molecule.

Radical Intermediate

A highly reactive species with unpaired electrons formed during some chemical reactions.

Acid Catalyst

A substance that accelerates the rate of a chemical reaction by donating protons (H+ ions) but is not consumed in the reaction process.

Necessary Reagents

Specific substances or compounds required to initiate or carry out a given chemical reaction.