Which Type of Reference Group Influence Occurs When Consumers Conform

question 153

Multiple Choice

Which type of reference group influence occurs when consumers conform to group expectations to receive a reward or avoid punishment?

• A) hedonic influence
• B) utilitarian influence
• C) informational influence
• D) conformational influence
• E) affective influence

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Definitions:

Stereotyping

The act of making oversimplified or generalized beliefs about a group of people or things.

Pluralism

A condition or system in which two or more states, groups, principles, sources of authority, etc., coexist.

High-context

A communication style where much of the information is understood through context, non-verbal cues, and between-the-lines reading, rather than explicit words.

Generation Z

Refers to the demographic cohort following Millennials, typically born between the mid-1990s to early 2010s, known for their familiarity with the Internet and digital technologies.