Things That Influence Consumers That Are Independent of Enduring Consumer

question 62

Multiple Choice

Things that influence consumers that are independent of enduring consumer, brand, or product characteristics are called _____.

• A) temporary influences
• B) tangential influences
• C) noninvolvement influences
• D) interactive influences
• E) situational influences

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Definitions:

Treatments

In experimental design, interventions applied to different groups in a study to observe their effects on outcomes.

Levels

Distinct values or categories that an experimental or categorical variable can take in research or statistical analysis.

Observations

Data or measurements collected during a study or research.

Bacteria Count

The number of bacterial cells in a given volume or weight of a sample.