All of the Following Are Antecedent Conditions a Consumer Brings

question 91

Multiple Choice

All of the following are antecedent conditions a consumer brings to a particular information processing, purchase, or consumption environment EXCEPT _____.

• A) economic resources
• B) shopping value
• C) orientation
• D) mood
• E) fearfulness

---

Definitions:

STM

Stands for Short-Term Memory, which is the capacity for holding a small amount of information in an active, readily available state for a short period of time.

LTM

Stands for Long-Term Memory, which is the capability of the brain to store, preserve, and recall information over extended periods of time.

Sperling's Experiments

Studies conducted by George Sperling that investigated the capacity and duration of visual sensory memory.

Sensory Registers

Memory systems that temporarily hold incoming sensory information from the environment until it can be processed.