COFFEE MAKER SCENARIO Jane Was Visiting Her Friend and Was Served a Coffee

question 7

Multiple Choice

COFFEE MAKER SCENARIO
Jane was visiting her friend and was served a coffee drink similar to one she's had at coffee shops like Starbucks and Seattle's Best. Her friend told her that she can make coffee drinks like that with her single-serve pod coffee maker. Jane decided she'd like to buy one because she wanted to enjoy similar coffee drinks at home, but she didn't know much about them. She searched the Internet and went to Bed Bath & Beyond, Sur La Table, Williams Sonoma, and even Walmart. She realized there are several brands of this machine, such as Tassimo, Keurig, Breville, Cuisinart, Bunn, Senseo, and Mr. Coffee. They ranged in price from as low as $20 to several hundreds of dollars, making it difficult for her to decide which one to purchase. She was concerned about paying several hundred dollars for a coffee maker. She did notice that one brand, Tassimo, featured Starbucks coffee while none of the others did, and she ended up purchasing that one for $130 because that's her favorite brand of coffee.
-Refer to Coffee Maker Scenario. The fact that Jane wanted to make coffee-shop style drinks in her own home is indicative of Jane's _____.

• A) commitment to purchase
• B) awareness set
• C) brand loyalty
• D) actual state
• E) desired state

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Definitions:

Organelles

Specialized subunits within a cell that have specific functions, crucial for the cell to live, operate, and replicate.

Motor Information

Motor Information refers to data or signals related to the control of muscle movements, including those directed from the brain to various parts of the body to initiate action.

Spinal Cord

A long, thin, tubular bundle of nervous tissue and support cells that extends from the brain, forming the central part of the nervous system and connecting the brain to the body.

Schwann Cells

Neuroglial cells whose cell membrane coats the axons.