Which of the Following Statements Is FALSE Regarding Brand Loyalty

question 6

Multiple Choice

Which of the following statements is FALSE regarding brand loyalty?

• A) Brand loyalty directly influences behavior because it does not include an attitudinal component.
• B) Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal.
• C) Brand loyalty creates value for a consumer through the benefits associated with brand image.
• D) Brand loyalty enables consumers to enjoy the benefits that come from long-term relationships with companies.
• E) Brand loyalty influences the value of a product to a firm.

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Definitions:

Prohibitions

Laws or regulations that forbid specific behaviors, substances, or activities.

Biological Drives

Innate impulses originating from biological needs that motivate behavior, such as hunger, thirst, and the drive for sexual reproduction.

Superiority

A belief or state in which someone sees themselves as better than others in some way.

Repression

A defense mechanism where unpleasant thoughts, memories, or feelings are unconsciously excluded from consciousness.