Which of the Following Statements Is FALSE Regarding Brand Loyalty

question 6

Multiple Choice

Which of the following statements is FALSE regarding brand loyalty?

• A) Brand loyalty directly influences behavior because it does not include an attitudinal component.
• B) Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal.
• C) Brand loyalty creates value for a consumer through the benefits associated with brand image.
• D) Brand loyalty enables consumers to enjoy the benefits that come from long-term relationships with companies.
• E) Brand loyalty influences the value of a product to a firm.

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Definitions:

Kin Selection

An evolutionary strategy that favors the reproductive success of an organism's relatives, even at a cost to the organism's own survival and reproduction.

Altruism

The desire to help another purely for the other person’s benefit, regardless of whether we derive any benefit.

Prosocial Video Games

Video games designed with the purpose of promoting positive social behaviors, such as cooperation, helping, and empathy.

Social Exchange

A theory that suggests human relationships are formed based on a cost-benefit analysis and the principle of reciprocity.