Joanna Is Overwhelmed with the Amount of Information Available When

question 59

Multiple Choice

Joanna is overwhelmed with the amount of information available when trying to decide on a laptop computer purchase. She is exhausted from trying to understand all the technical jargon, so she decides that she will use price as an indicator of quality to arrive at a satisfactory, rather than optimal, decision. What practice does this illustrate?

• A) minimizing
• B) brand inertia
• C) brand loyalty
• D) suboptimization
• E) satisficing

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Definitions:

Modern Societies

Contemporary communities characterized by advanced technological development, urbanization, and complex social structures.

Communal

Pertains to a group or community, focusing on the shared responsibilities, benefits, or possessions of the members of said group.

Sternberg's Theory

A psychological theory proposing that love comprises three components: intimacy, passion, and commitment.

Intimacy Level

The degree of closeness and emotional bond shared between individuals, often reflecting the depth of a personal relationship.