Which Type of Decision Rule Allows Consumers to Select Products

question 57

Multiple Choice

Which type of decision rule allows consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute?

• A) compensatory rule
• B) compromise-based rule
• C) superordinate rule
• D) subordinate rule
• E) primary rule

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Definitions:

Graduate School

An advanced program of study focused on a particular academic discipline or profession, usually following the completion of an undergraduate degree.

Personal Strivings

Personal strivings are individual efforts directed towards achieving personal goals or fulfilling desires that reflect one's values, interests, and motives, contributing to one’s sense of self and direction in life.

Ongoing Motivation

Continued drive or desire to pursue goals or engage in activities over time.