_____ Is Used to Understand the Attributes That Guide Preferences

question 88

Multiple Choice

_____ is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives.

• A) Cluster analysis
• B) Conjoint analysis
• C) Regression analysis
• D) Factor analysis
• E) Time series analysis

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Definitions:

Business Ethics

moral principles and standards that guide behavior in the world of commerce, influencing company policies and practices.

Profit Motive

The intent to engage in activities or transactions for the purpose of earning financial gain or profit.

Business Ethics

An area of practical ethics focused on analyzing moral dilemmas and ethical concerns emerging within business settings.

Ethics Of Care

The ethical theory that emphasizes human interaction, holding that what makes a decision ethical is how well it builds and promotes human relationships.