Compensatory Rules Allow Consumers to Select Products That May Perform

question 71

True/False

Compensatory rules allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.

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Definitions:

Multiple-regression ANOVA

A statistical technique that combines aspects of multiple linear regression analysis and analysis of variance (ANOVA) to understand the relationship between several independent variables and a dependent variable.

Regression Coefficients

Values that estimate the relationship between a dependent variable and one or more independent variables in regression analysis.

Independent Predictors

Variables that can independently forecast the outcome of a dependent variable in a statistical model.

Dependent Variable

The variable in an experiment or study that is affected by changes in the independent variable.