According to the Expectancy/disconfirmation Theory, Disconfirmation Leads to Consumer Dissatisfaction

question 52

True/False

According to the expectancy/disconfirmation theory, disconfirmation leads to consumer dissatisfaction.

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Definitions:

Omission Bias

The inclination to perceive actions that cause harm as more negative or morally inferior compared to equally damaging failures to act (omissions).

Relationship

Relates to the way in which two or more people or things are connected, or the state of being connected.

Social Psychologists

Professionals who study how individuals think, feel, and behave in social contexts.

Decision

A decision is a conclusion or resolution reached after consideration, involving choices between different courses of action or inaction.