Using Which Decision Rule Does a Consumer Begin Evaluating Options

question 30

Multiple Choice

Using which decision rule does a consumer begin evaluating options by first looking at the most important attribute and eliminating any option that does not meet a minimum cutoff point for that attribute and where subsequent evaluations proceed in order of importance until only one option remains?

• A) compensatory
• B) lexicographic
• C) elimination-by-aspects (EBA)
• D) disjunctive
• E) hierarchical

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Definitions:

Increase Side

The side of an account on which increases are recorded, depending on the type of account it could be the debit or credit side.

Right Side

In accounting, refers to the credit side of a ledger account, opposite to the left or debit side, showcasing the sources of funds or increases in liabilities or equity.

Decrease Side

The side of an accounting equation or ledger where decreases in assets, expenses, or dividends are recorded, often the credit side for assets and the debit side for liabilities and equity.

Asset Account

A category within the general ledger that reports the value of a company's assets such as cash, equipment, and property.