____ Is the Extent That Consumers Believe the Processes Involved

question 63

Multiple Choice

____ is the extent that consumers believe the processes involved in processing a transaction and handling any complaints is fair.

• A) Marketing equity
• B) Reciprocity
• C) Customer justice
• D) Equity congruence
• E) Procedural justice

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Definitions:

Equilibrium

A state of balance or stability, often referring to psychological or emotional balance.

Conscious

The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, and experiences.

Unconscious

Pertains to the aspects of the mental processes that occur without conscious perception or awareness.

Attraction

The force or influence that draws people together, often leading to friendships, romantic relationships, or other social bonds.