Some Customers Continue to Shop at a Store Just Because

question 2

Multiple Choice

Some customers continue to shop at a store just because it is close to their home, not because they especially like that store. This behavior is best described as _____.

• A) customer share
• B) customer loyalty
• C) customer inertia
• D) customer apathy
• E) customer entropy

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Definitions:

Organizational Decision Makers

Individuals or groups within an organization who have the authority to make choices that affect the company's direction and policies.

Moral Philosophies

The study of fundamental principles concerning the distinction between right and wrong or good and bad behavior.

Corporate Culture

The shared values, behaviors, and beliefs that determine how a company's employees and management interact and handle business transactions.

Artifacts

Objects or items that are created by human beings, typically reflecting cultural or historical periods.