The Amount of Competition and the Competitive Intensity Are Factors

question 64

True/False

The amount of competition and the competitive intensity are factors that play a role in determining who switches.

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Definitions:

Minority Opinions

Views or beliefs that are held by a smaller segment of a group, contrasting with the majority viewpoint.

Carefully Processed

Pertaining to information or data that has been meticulously examined or considered with attention to detail and accuracy.

Distinctive

Having a unique quality or characteristic that sets someone or something apart from others.

Conversion Theory

A theory in social psychology that suggests minority group members can influence the majority through consistency, self-confidence, and defection from the majority.