_____ Is a Sense of Attachment, Dedication, and Identification with a Brand

question 35

Multiple Choice

_____ is a sense of attachment, dedication, and identification with a brand or service provider.

• A) Customer commitment
• B) Customer loyalty
• C) Customer share
• D) Customer consistency
• E) Customer apathy

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Definitions:

Contribution Margin Ratio

A financial metric that measures the proportion of revenue that exceeds variable costs, indicating how much revenue contributes towards covering fixed costs and generating profit.

Variable Expenses

Costs that change in proportion to the level of activity or volume of output in a business.

Fixed Expenses

Costs that do not change in total regardless of the level of production or sales activity, such as rent and salaries.

Net Income

The total profit or loss of a company after all expenses, including taxes and operating costs, have been subtracted from revenues.