The Proliferation of Targeted Media and Communication Channels Has Allowed

question 15

True/False

The proliferation of targeted media and communication channels has allowed marketers to become much more aware of their target consumers' preferences and to customize both products and messages for individual consumers.

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Definitions:

Trademark Infringement

The use of a trademark or service mark without permission on goods and/or services that could lead to confusion, deception, or error regarding the origin of the goods and/or services.

Shop Right Doctrine

A legal principle that allows an employer to use an invention created by an employee during employment without compensation beyond their salary.

Doctrine of Equivalents

A principle in patent law that allows for the enforcement of a patent against a product or process that does not literally infringe upon the patented invention but performs substantially the same function in substantially the same way to achieve the same result.

Trade Secret

Information that is not known to the public, confers a competitive advantage, is subject to reasonable efforts to maintain its secrecy, and is valuable to its holder.