Consumers Are Increasingly Willing to Swap Personal Information for Customized

question 41

Essay

Consumers are increasingly willing to swap personal information for customized products from firms.However,there are still consumer concerns.You know that privacy issues are still a public policy hot button.As a consumer advocate,list the consumer concerns that seem to be the most compelling and most difficult to deal with by the marketer.

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Definitions:

Investment Turnover

A ratio that measures the efficiency of a company’s use of its assets in generating sales or revenue; the ratio of net sales to average total assets.

Transfer Prices

Prices charged for the selling of goods and services between subsidiaries or divisions within the same company.

Variable Cost

Expenses that change in proportion to the level of production or business activity.

Negotiation

A strategic discussion that resolves an issue in a way that both parties find acceptable, often used in business to finalize deals, terms, and prices.