All of the Following Would Be Considered to Be External

question 107

Multiple Choice

All of the following would be considered to be external marketing metrics EXCEPT ________.

• A) market share
• B) relative price
• C) number of complaints
• D) perceived quality/esteem
• E) relative employee satisfaction

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Definitions:

Nature

The physical world collectively, including plants, animals, landscapes, and other features and products of the earth as opposed to humans or human creations.

Land Rent

Payment made for the use of land, typically based on its productivity, location, and the competitive demand for land use.

Acres

A unit of measurement used primarily in the U.S. to describe the size of land, equating to 43,560 square feet.

Economic Rents

Extra earnings or return above the normal expected return of an investment or economic activity.