When It Was First Launched, Google's Paid Search Platform Represented

question 115

Multiple Choice

When it was first launched, Google's paid search platform represented a new strategy for revenue generation on the Internet. This is an example of innovation along which of the following dimensions?

• A) process
• B) supply chain
• C) value capture
• D) presence
• E) brand

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Definitions:

Explanatory Variables

Independent variables in a statistical model that account for changes in the dependent variable.

Correlation

A numerical index showing how much two or more variables move in correlation with each other.

Regression Model

A statistical technique used to estimate the relationships among variables, often used to predict a dependent variable based on one or more independent variables.

Crime Rates

A measure of the incidence of crimes reported in a particular area, often expressed as a ratio per unit of population over a specific period of time.