Which of the Following Is the Best Definition of the Market

question 46

Multiple Choice

Which of the following is the best definition of the market research problem as American Airlines conducts research to determine whether to make the in-flight Internet available to first-class passengers

• A) Find out whether enough passengers aboard a B747 flying direct between Chicago and Tokyo would be willing to pay $25 for an Internet connection for American Airlines to break even in one year on the cost of offering this service.
• B) Find out everything you can about first-class air travelers' needs.
• C) Will offering an in-flight Internet service create enough incremental preference and profit for American Airlines to justify its cost against other possible investments in service enhancements American might make?
• D) Is the Internet an important element of first-class air travelers' work and home lives?
• E) None of the above.

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Definitions:

Financial Data

Critical quantitative information about financial performance, including revenue, expenses, and profitability of an organization.

Return on Investment

A financial metric that calculates the profitability ratio from an investment, comparing the magnitude and timing of gains received to the cost of investment.

Sales Revenues

The total revenue a company earns from selling goods or services prior to deducting any costs.

Implementation Section

A portion of a plan or report that outlines the steps, timelines, and resources necessary to execute the planned activities or strategies.