Which of the Following Types of Marketing Research Firms Would

question 111

Multiple Choice

Which of the following types of marketing research firms would best be described as being one that gathers consumer and trade information which they sell for a fee (e.g.,Nielsen Media Research)

• A) Custom marketing research firms
• B) Syndicated-service research firms
• C) Specialty-line marketing research firms
• D) General-line marketing research firms
• E) Nonprofit marketing research firms

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Definitions:

Rude

Exhibiting or having a discourteous or impolite demeanor or behavior, often characterized by a lack of respect for others.

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a conditioned response, typically occurring when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Operant Conditioning

An educational method where behavior is altered by the application of rewards or penalties.

Reinforced

In behavioral psychology, refers to any stimulus which strengthens or increases the probability of a specific response.