A Low Market-Penetration Index Indicates ________

question 41

Multiple Choice

A low market-penetration index indicates ________.

• A) substantial growth potential for all firms
• B) substantial growth opportunities for few firms
• C) it will be very expensive to attract more prospects
• D) price competition is increasing
• E) profit margins are falling

---

Definitions:

Electronic Dialog

The communication that occurs through electronic means, such as emails, chat rooms, and social media platforms, between businesses and customers.

Customerization

A blend of customization and standardization in marketing, where businesses adapt their products or services to individual customer needs while maintaining efficiency.

Customizing Product

Tailoring a product or service to meet the specific needs or preferences of an individual customer or segment.

Shopping Interaction

The engagement and exchanges between customers and retailers during the shopping experience, including physical and online shopping.