Examlex
If a marketing researcher decides to use a Likert scale, the researcher has chosen a technique wherein the respondent reviews a statement that shows the amount of agreement/disagreement with some product, service, or concept.
Price-to-Book Ratio
A valuation metric comparing a company's current market price to its book value.
P/E Ratio
The price-to-earnings ratio is a valuation metric for a stock, calculated by dividing the market price of a share by the earnings per share, indicating how much investors are willing to pay per dollar of earnings.
Price-to-Sales Ratio
A valuation ratio that compares a company's stock price to its revenues, an indicator of the value placed on each dollar of a company's sales or revenues.
Dividend Discount Model
A method of valuing a company's stock price based on the theory that its stock is worth the sum of all its future dividend payments, discounted back to their present value.
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