Examlex
________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
VIE Theory
A psychological theory that suggests individual motivation is determined by the perceived valence, instrumentality, and expectancy of the outcome.
Instrumentality
In motivation theory, it refers to the perceived relationship between performing at a certain level and achieving a particular outcome.
Sales Clerk
An employee typically found in retail settings responsible for processing sales transactions, assisting customers, and managing inventory.
Incentives
Forms of motivation aimed to encourage people towards certain behaviors or actions by offering rewards.
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