The Skillful Use of Database Marketing and ________ Has Made

question 28

Multiple Choice

The skillful use of database marketing and ________ has made catalog house Fingerhut one of the nation's largest direct-mail marketers.

• A) everyday low prices
• B) expanded home delivery options
• C) relationship building
• D) competitor's mistakes
• E) retailer alliances

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Definitions:

Reality-Oriented

An approach or state of mind focused on dealing with the actual situation rather than interpretations or alterations of reality.

Everyday Life

The routine, daily activities, experiences, and interactions that make up the standard day-to-day living for individuals and communities.

Gallup Poll

A public opinion polling technique conducted by Gallup, Inc. that surveys a sample of respondents representative of a population to measure attitudes, opinions, and behaviors.

Religious Preference

An individual's choice or affiliation with a particular religion or faith, often influencing personal values, practices, and beliefs.