Explain the Concept of Selective Retention and Its Association with Marketing

question 10

Essay

Explain the concept of selective retention and its association with marketing.

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Definitions:

Distal Stimulus

An object or event in the outside world.

Supertasters

Individuals who have a heightened sense of taste, often due to an increased number of taste buds on the tongue.

Genetic

Pertaining to genes or heredity, describing the study or influence of hereditary characteristics.

Proximal Stimulus

The energies from the outside world that directly reach our sense organs.