________ Is the Science of Using Psychology and Demographics to Better

question 141

Multiple Choice

________ is the science of using psychology and demographics to better understand consumers.

• A) Psychographics
• B) Segmentation
• C) Clustering
• D) Demographics
• E) Social psychology

---

Definitions:

Gesture

A physical movement or signal that conveys an idea, intention, or emotion, often used in non-verbal communication.

Shared Vision

A common understanding and agreement on future goals and directions among members of an organization or team.

Organizational Culture

The learned pattern of beliefs, values, assumptions, rules, and norms that are shared by the people in an organization.

Transformational Leadership

The process of influencing people to see the future in new ways.