If a Marketing Researcher Uses Such Names (Categories)as Blue Blood

question 82

Multiple Choice

If a marketing researcher uses such names (categories) as Blue Blood Estates,Winner's Circle,Hometown Retired,or Shotguns and Pickups when doing segmentation research,the marketing researcher is using ________ clusters.

• A) PRIZM
• B) geodemographic
• C) psychographic
• D) demographic
• E) VALS

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Definitions:

Posttraumatic Stress Disorder

A psychological condition resulting from severe trauma, characterized by persistent fear, avoidance of trauma reminders, and distressing memories.

Recurrent Impulse

The repeated feeling of a strong urge to act in a certain way, even if the action is unnecessary or harmful.

Molested

Subjected to unwanted or improper sexual advances or activity.

Eating Disorders

Mental health disorders characterized by abnormal or disturbed eating habits which negatively affect a person's physical and/or mental health.