If a Brand Element Has the Characteristic of Being Memorable,the

question 84

True/False

If a brand element has the characteristic of being memorable,the brand is credible and suggestive of its corresponding category.

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Definitions:

Threshold Method

A technique used in various fields, including psychology and neuroscience, to determine the point at which a stimulus is strong enough to be detected or produce a response.

Noise

Unwanted or distracting sounds that can interfere with communication or concentration.

Guthrie

An American psychologist who proposed the theory of contiguity, suggesting that learning occurs when a stimulus and response occur close together in time.