As a Branding Manager,you Have Recommended to Your Board of Directors

question 140

Essay

As a branding manager,you have recommended to your board of directors a corporate policy of blanket family branding.Write a brief statement outlining the advantages of blanket family branding.

---

Definitions:

Value Proposition

A statement of the fundamental benefits of the products or services being offered in the marketplace.

Fundamental Benefits

Core advantages or essential positives that stem from a particular action, policy, or product.

Changing Demographics

The varying characteristics of populations over time, such as age, race, and gender, which can impact social, economic, and political structures.

External Environment

The external factors, forces, situations, and events outside an organization that can affect its strategies and performance.