A Marketer That Wants to Anchor a Point-Of-Difference for Dove

question 76

Multiple Choice

A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following

• A) The soap is one-quarter cleansing cream.
• B) Dove products include bar soaps and shampoos.
• C) Dove soap helps users have softer skin.
• D) The Dove brand is widely available.
• E) None of the above.

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Definitions:

Negatively Worded

Refers to items or questions in surveys or assessments that are phrased in a manner that implies the opposite of what is being asked to prevent bias.

Negatively Worded

Refers to the use of negative phrasing in questions or statements, which can sometimes lead to confusion or misinterpretation in surveys or tests.

Yea-Saying

A response bias in surveys or questionnaires where participants tend to agree with statements regardless of their content, often to be agreeable or due to misunderstanding.

Nay-Saying

Nay-Saying involves consistently responding negatively or skeptically, often in the context of surveys or questionnaires.