The Obvious Means of Differentiation,and Often Most Compelling Ones to Consumers,relate

question 130

Multiple Choice

The obvious means of differentiation,and often most compelling ones to consumers,relate to aspects of the ________.

• A) price
• B) distribution process
• C) promotions
• D) product and service
• E) sales team responsible for the product or service

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Definitions:

Shelf

A flat, horizontal surface designed for the storage and display of items.

Template Matching

A theory or process in perception or cognition positing that the mind matches incoming stimuli to templates or patterns in the brain to recognize objects.

Featural Analysis

The examination of discrete elements or features within a stimulus to identify or categorize it.

Prototype Matching

Prototype matching is a cognitive process for categorization where new stimuli are compared to an idealized or average representation (prototype) of a category to determine belonging.