A Manufacturer of Calculators Finds That There Is an Even

question 19

Multiple Choice

A manufacturer of calculators finds that there is an even split between customers who want small handheld calculators and those that want large ones.This type of market,in which buyer preferences scatter evenly,is called a(n) ________ market.

• A) emerging
• B) mass market
• C) diffused-preference
• D) niche
• E) standardized

---

Definitions:

Sharpe's Measure

A metric used to evaluate the risk-adjusted return of an investment, calculating the excess return per unit of deviation in an investment.

Risk-Free Return

The return on investment that is guaranteed, with no risk of financial loss.

Wildcat Fund

An investment fund that takes higher risks in anticipation of higher rewards, often investing in unproven sectors or speculative ventures.

Information Ratio

A measure of portfolio returns beyond the returns of a benchmark, relative to the volatility of those excess returns.