Assume That You Are the Marketing Manager for a Large

question 7

Essay

Assume that you are the marketing manager for a large appliance manufacturer.You have had five quarters of rapid sales growth and would like to prolong the eventual downturn that always follows periods of high growth for as long as possible.You also know that any one of six strategies for sustaining rapid market growth can be used to achieve your objective.What are the six generally accepted strategies for sustaining rapid growth in a market from which you will make your choice answer: The firm uses several strategies to sustain rapid market growth,and they are: (1)improves product quality and adds new product features and improved styling; (2)adds new models and flanker products; (3)enters new market segments; (4)increases its distribution coverage and enters new distribution channels; (5)shifts from product-awareness advertising to product-preference advertising; or (6)lowers prices to attract the next layer of price-sensitive buyers.

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Definitions:

Equilibrium

In economics and finance, a state where supply equals demand, and market forces are in balance, resulting in stable prices.

WEBS Portfolios

WEBS Portfolios, originally known as World Equity Benchmark Shares, are exchange-traded funds that track international stock market indexes.

Passively Managed

An investment strategy that involves mimicking the performance of a market index, typically resulting in lower fees and turnover rates compared to active management.

Brokerage Commissions

Brokerage commissions are fees charged by a broker for executing transactions or providing specialized services.