Delivering on Promises Made in Points-Of-Difference Is Very Important in Successful

question 27

Essay

Delivering on promises made in points-of-difference is very important in successful marketing.There are three deliverability criteria stressed in the text with respect to PODs.What are those three criteria

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Definitions:

Lower-Of-Cost-Or-Market Basis

An accounting principle where inventory is recorded at either its historical cost or market value, whichever is lower, to ensure conservatism.

Conservatism

An accounting principle that requires potential expenses and liabilities to be recognized immediately, but revenue only when it is ensured.

Accounting Concept

Fundamental principles or theories that underpin the practice and procedure of accounting.

Manufacturing Business

This type of business produces goods from raw materials through a combination of manual labor and machines.