A Market Segment's Attractiveness Varies with the Height of Its

question 23

Multiple Choice

A market segment's attractiveness varies with the height of its entry and exit barriers.Which of the following forces as described by Michael Porter would most likely be the force being examined if the above situation were to be considered by a marketing manager

• A) Threat of intense segment rivalry
• B) Threat of new entrants
• C) Threat of substitute products
• D) Threat of buyers' growing bargaining power
• E) Threat of suppliers' growing bargaining power