Your Service Firm Is Contemplating Adding a "Guarantee" Component

question 77

Essay

Your service firm is contemplating adding a "guarantee" component.Members of senior management are unclear as to the marketing advantages of a guarantee.How would you convince members of senior management that a guarantee can provide a marketing advantage

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Definitions:

Goal Setting

The process of identifying specific, measurable, achievable, relevant, and time-bound objectives to focus efforts and resources.

Performance Increases

Improvements in the efficiency, effectiveness, and quality of work or output by an individual or organization.

Goal Specificity

The extent to which goals are detailed, clear, and unambiguous, often linked to better performance due to its role in directing and motivating specific actions.

Mechanisms

The structures or processes that produce a particular outcome or effect.