A ________ Is Another Name for Identifying Shifts in Market

question 4

Multiple Choice

A ________ is another name for identifying shifts in market segments that are causing gaps to develop,then rushing in to fill the gaps and develop them into strong segments.

• A) frontal attack strategy
• B) flanking strategy
• C) encircling strategy
• D) counteroffensive strategy
• E) bypass strategy

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Definitions:

Contribution Margin Ratio

The percentage of each sales dollar that remains after variable costs are subtracted, contributing to fixed costs and profit.

Fixed Monthly Expenses

Costs that do not vary in total within a reasonably short time frame, such as rent, salaries, and insurance premiums, paid on a monthly basis.

Net Operating Income

A measure of a company's profitability, calculated by subtracting operating expenses from operating income.

Contribution Format

A type of income statement format that separates variable costs from fixed costs to highlight the contribution margin.